icon Skip to content



Your cart is empty

Article: What Science Says about Your Chocolate Cravings

Image shows a stack of chocolate bars.
best chocolate nyc

What Science Says about Your Chocolate Cravings

What is your favorite comfort food?

It wouldn’t be surprising if you said chocolate. It’s one of the most beloved foods in the world, but why do you and so many other people love chocolate so much?

It will be a great idea to know what science says about this craving.

The Science Behind the Craving

As you know, the key component in chocolates is the cocoa bean, which comes from the cocoa tree. While native to South and Central America, the cultivation of the cocoa tree has also spread to other parts of Asia and Africa.

Chocolate has a complex mixture, and there are different types of chocolate. Each type is made up of varying proportions of the compounds, too.

What makes people love chocolate regardless of the type?

Internal and External

The craving that we have for chocolate starts with a trigger and that trigger can either be external or internal. An external trigger could be the scent of chocolate cookies enticing you from a bakery. An example of an internal trigger could be your feelings during a certain period which could drive you to eat chocolates.

The Reason Behind the Craving

The main reason behind the craving for chocolate is because it has compounds that cause the release of neurotransmitters such as dopamine and serotonin, which are responsible for making us feel good and less stressed.

It is not surprising that some people get a craving for chocolate during stressful situations. They look for the good feeling that it provides them.

Research has also shown that chocolate contains magnesium, which is a nutrient that many women are deficient in. In some cases, that deficiency can result in an intensified craving for chocolate.

At the end of the day, we crave chocolate because it is made up of stuff that makes us feel good. Nothing can be simpler than that! While eating too much can be a bad thing for you, there is nothing wrong with giving in to your cravings from time to time.

So, indulge your desire to eat chocolates, such as our Chocolate Bar "Almond Bitter" ($9.99), Chocolate Bar "Milk" ($8.99), and Chocolate Bar "White" ($8.99), among others.

ROYCE' Chocolate has boutiques across the United States that are perfect to shop in anytime to discover How Japan Does Chocolate. Our US e-commerce website, roycechocolate.com, also delivers within the continental US.

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

All comments are moderated before being published.

Read more

Image shows ROYCE' Nama Chocolate blocks on a plate.
best chocolate nyc

Little Known Health Benefits of Chocolate

Aside from being delectable, chocolates have a lot of health benefits and most of them, people don’t know!

Read more
Image shows a blue box of ROYCE' Collection "Blue" with some chocolates and ribbons.
best chocolate nyc

How Chocolate Is Used in Other Cultures

Chocolate is one of the most popular foods in the world. In fact, when it comes to sweet treats, there is nothing more popular than chocolate. People love it so much that 3 million tons of cocoa be...

Read more