ROYCE' expands its reach to the other side of the world — bringing the finest of Japanese Chocolates to American shores. Many of ROYCE' followers in the US have already requested availability to the fresh chocolates locally as they can only purchase them in airports and branches around Asia. ROYCE' plans to set up three branches in New York City — the first will be located at 509 Madison Avenue, which just began construction and will be completed right before Christmas. The following branches will be located at Bryant Park and Bleecker St:. Online ordering and shipping is also currently under development and should be ready before fall of 2013.